Video is a hugely powerful tool for businesses. Here we take a look at 6 diverse ways in which businesses can use video to create new opportunities and increase success. 1. To explain your products or services Explainer videos are now a hugely important part of purchase decisions for the ...
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Video has become an essential part of content marketing for businesses in all industries over the last few years. These days, if you are not including video on your website and in your social media marketing, you are putting yourself at a competitive disadvantage. But why is this the case? Why is video marketing so effective compared to other types ...
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If you are not yet using a video content marketing strategy for your business, you are potentially missing out on a huge number of benefits and opportunities. Here’s what video content marketing is, and why and how you should be using it to boost the success of your brand. What is video content marketing? Video content marketing is a way ...
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When you are designing a new website for your business, video content should not be an afterthought. Here’s why new websites should plan for video, how you can incorporate video into the design, and the types of video you should be including for maximum engagement. Why does video matter on your website? Using video on your website matters for a ...
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Consumers have more choice than ever before. To make your business stand out online, you need to offer them something truly special. A walk-through video can be the answer. Here’s what it is and why you should be using it to showcase the best elements of your business. What is a walk-through video? A walk-through video is a video tour ...
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If you run a services business, you’ll know all about the significant challenges of marketing to the public. However, many of these issues can be solved by promoting business services with video. Here’s why you should be using video to promote the services you offer. Service marketing is different to product marketing Many businesses providing services don’t realise that this requires ...
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When you’re promoting a new product, it’s essential to get your messaging right if you want it to stand out from the crowd. Promoting your products with video can be the ideal way of getting your message across and creating demand. Here’s why you need to be using video to market your products, and how it can be used to ...
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